![]() ![]() The final CPA considers the price of the reward, as well as taxes, shipping, and margin. The price of rewards will depend on the selling price history on Amazon, which vary due to different factors. You can increase the spending limit by contacting the Amazon support team. The total budget limit per monthly campaign is $5,000 USD and there’s a $15,000 USD limit for each Moments account. It works as a CPA model (cost per action model) where pricing is based on volume. Get a specialized, Amazon product photography agency to get the best results and ensure conversions.Īmazon Moments API takes care of reward fulfillment and shipping while providing the end user an easy and quick way to redeem rewards and there is a cost to using the program. Engage users– Focus on interesting experiences like difficult levels, adoption of new features or limited time events and offer a reward for users to take action.Īlso, it is worth considering using high-quality images.This way, you can introduce customers that already buy from you to new premium products. For example, if your app requires a subscription, give your users a little push to upgrade from the free trial to basic subscription with a physical or digital product that is equal to a month’s subscription or even greater in value! IAP apps can offer rewards for purchases of items with a higher price. Get a better conversion – Pick a reward depending on the app you have.You can promote the reward via email or notifications. Retarget payers – Highlight a reward for new features, new content, and/or buying an IAP on sale.There are three ways in which you can test your campaign, depending on the goal you have. For example, you can use Amazon Moments to increase payer conversion rate, retention, or participation in an event. In the rare event a reward goes out of stock, Amazon will provide an alternative of similar value.Īmazon Moments can be helpful to reach specific goals that you set in your campaigns you just need to pay attention to your metrics.Rewards have an expiration date set automatically at 30 days after the campaign date.Electronics, toys and Amazon credit are among the most popular ones. Don’t forget about A/B testing to have a clear idea of which rewards would work best for your customers.A customer would prefer a $20 cap for free than a discount of $20 for a $40-dollar cap. There are better conversion rates in campaigns that give a full reward instead of discounts.A free physical reward usually has a better response than simply giving Amazon credit.(You can select up to five free products or one discounted category per campaign.) Discounts on selected products within a categoryĢ. There are basically two types of rewards:ġ. What is more appealing to your audience? Offering a tempting reward will definitely improve the results of your campaign, and therefore, your ROI! Think about your client base when deciding on rewards. How to Choose your RewardsĬustomers will only be able to select rewards you designate through the Moments Console. Then, they’ll be sent to your brand’s Moments page where they can enter the redemption code. Once a customer is eligible for a reward, they will receive a redemption email or go to a redemption page where they can create an Amazon account in case, they don’t have one. It’s important to mention that all users who win a reward must have an Amazon account to redeem them. Your rewards can be delivered to all countries that are part of the Amazon Global program. Sellers have the option of using the Moments console to specify when, where, and how the Moments will appear for users and their reward. The reward you picked is fulfilled and delivered by Amazon. A customer takes action in your website or app. This means the action you want your users to complete and the reward they will get. Launching a Moments campaign involves three main steps: The rewards are products sold and Fulfilled by Amazon (FBA), which means you can send rewards to 100 countries. Moments API is compatible with Android, Fire OS, iOS apps, and websites. When users perform the action, they are rewarded with a physical or digital item. These will help you reach your marketing goals and boost your sales. The way it works is by eliciting users to complete specific actions. Moments is a service created to increase the actions that your audience can carry out online. In this article, we are going to show you how to reach a wider audience and reward their loyalty with Amazon Moments. All your buyers have to do is perform specific actions in your websites, games or apps. Amazon Moments is a way to get your customers more engaged with your brand by offering digital and physical rewards.
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